Long-term aims

Although the Eureka programme is designed give you an abundance of quick wins as it unfolds, one of its long term aims is to move your business from a position where people merely use your product or service but are rarely asked about it, through each of the following fully measurable levels:

People say nice things about your product or service when asked
People rave about your product or service when asked
People go out of their way to convince other people about your product or service
People talk about your product and service continually and spontaneously, without you having to be there (Think Apple, Google, Barack Obama)

Along the way you learn how to apply the three critical disciplines in which you have to be excellent before you can become a market leader: operational excellence; the use of innovative technology; and being close to your customer. The first phase of the programme, delivered over three years, gives you a foundation for exponential growth in the years that follow. For that reason, you, like many other entrepreneurs, may see this programme as part of a lifelong commitment to your growth and success.