Our Past Speakers

	Zef Eisenberg, Founder of Maximuscle

Zef Eisenberg,
Founder of Maximuscle – Successful exit planning yields £75 million payout
Zef Eisenberg founded Maximuscle in 1995 with £3,000 and turned it into the UK's No.1 sports nutrition brand in just six years. Today it is now Europe's largest brand of its kind with distribution across the multiples, gyms, healthfood shops and online sales.

Its organic growth was achieved with no external funding of any kind. During this time Zef was responsible for the introduction of many nutritional firsts to the sports industry. He was the winner of Ernst and Young's National Entrepreneur of the Year Award in 2002.   

In June 2004, he sold a share of the business to private equity house, Piper Private Equity.  In 2007, it was sold for £75m to Darwin Private Equity in a refinancing deal, with Zef remaining as president of the business.  He is now an active investor in other entrepreneurial businesses.

Zef will share his story with us, outlining how he meticulously planned and implemented his exit strategy from soon after he started the business, in order to maximise the final sale value.  He will also highlight some key mistakes and lessons learned that he is now applying to his investment portfolio and support of other entrepreneurial businesses.

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